The series of images, captured by Glen Luchford, depicts a rural community where animals and people co-exist in harmony, according to the brand. The notion of a “fantastical petting zoo” is touched upon as Gucci’s “farmer-punks” take tea surrounded by deer before constructing a giant wooden ark with racoons and monkeys watching on, and then leading the lamas and sheep to safety. If Styles had a well-groomed micro pig, the Cruise 2019 stars got a fully-grown whopper to play with. And they rode around Alessandro’s Ark on its back wearing zebra trousers and sequinned knits.
Before the campaign breaks across all media in October, there are myriad questions that the images and short film footage throw up. How did Gucci make the kangaroos and swans get along? Which breed of animal kicked up the biggest fuss during the dramatic rainfall? Was it at all ethical? But, one thing is for sure, the Cruise 2019 campaign shows that the vast pool of mythological ideas Michele plucks from is seemingly bottomless, and he has got us talking yet again.
Before the campaign breaks across all media in October, there are myriad questions that the images and short film footage throw up. How did Gucci make the kangaroos and swans get along? Which breed of animal kicked up the biggest fuss during the dramatic rainfall? Was it at all ethical? But, one thing is for sure, the Cruise 2019 campaign shows that the vast pool of mythological ideas Michele plucks from is seemingly bottomless, and he has got us talking yet again.
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